The Vakgarage is expanding its members which leads to an increasing need for an evident brand communications policy. Mei-Concepts contributed to this by making a distinct transition to instore communications. Recently we implemented the first new instore communications style, at Vakgarage Van der Klij. The added value of this new strategy is that this concept is designed to fit all locations while also matching the overall communications strategy. Mei-Concepts provides all members with the needed materials, after a floor plan is made of each establishment.